What I want you to know. Which is everything.

Friday, October 13, 2006

Go Shop at the Gap

Read this:


Okay, yeah, I saw this on Oprah. But, Bono was with her, so it's cool. I think this is a fabulous idea. Okay, I just said "fabulous." Let's focus here, people.

A number of companies are working to fight AIDS in Africa. While here in America having the AIDS virus will no longer be a nail in the coffin, in Africa, the drugs needed to save the lives of the millions infected with the virus are scarce and unaffordable.

We, as the richest nation in the world, can help these people by doing what we already do so well.

Spending, charging, shopping, living beyond our means!

Yes, this can save lives.

In Africa the AIDS virus infects millions and is only spreading. Education efforts are underway, and helping, but the widespread ignorance about the disease keeps the epidemic alive. Mothers give birth to entire families that are infected, they can't afford the medicine and so these families are doomed.

The (Product) Red people have set up certains brands who will donate a portion of their profits to buy anti-retroviral medicine to keep those in Africa alive. Without these kinds of medicines, people with AIDS die. As it states on the (Product) Red website, "We don't want them to die. We want to give them pills. And we can. And you can. And it's easy."

Another wonderful scheme drempt up by our man Bono.

This their website. Go there.www.joinred.com


Jason said...

That's funny. I first heard about this through ilounge.com, as they detailed the release of a (PRODUCT) Red iPod nano. This is great that there is so much interest in HIV/AIDS in Africa, but frankly, this kind of thing should have started a LONG time ago.

I firmly believe that the continent of Africa is necessary for the coming global economy to reach its full potential. So much of it buried in poverty, disease, and infighting, but I am convinced that there are some amazing minds and amazing talents there simply waiting to be tapped, if only the developed world would give them a chance.

By the way, has anyone else seen the NBC News special about Bono in Africa? Impressive stuff.

Chad said...

I saw Bono on Oprah Friday and then he and Booby Shriver were on Larry King Live that night discussing Joinred.com. I love the idea as well. I'm sensing a theme to many Christmas presents this year.